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The E-Zine Issue

Filed under Miscellaneous @ 10:20 am

The world of digital publishing has opened up any number of new opportunities to communicate. But then again, there are those (including me) who would say there’s way too much information out there and a lot of it is a total waste of time. But occasionally a new take on an idea appears. Such is the case this month.

The digital fly fishing magazine Blood Knot is online this month with an issue dedicated to profiling other digital fly fishing magazines. TEN & TWO is one of the magazines profiled.

Tarpon Dream Image

We chose to do something different with this opportunity. We’re going to run the same tarpon fly fishing story from two different perspectives. One in Blood Knot and the other in TEN & TWO. As we pondered the thought, it occurred to us that no two people see the same fishing trip the same way. A guide’s perspective can be entirely different than that of the client. Two friends can go fishing and each has their own private interpretation of the day. They might reach the same destination, but the path might be interpreted differently. Digital publishing allows us the opportunity to look at both sides.

Florida Fishing Boat Image

Too often businesses see their competition as “us against them”, and to be certain there are elements of that competitive environment that are proper and healthy, but just as often it becomes something else. In the best case, it’s not “us against them.” It’s us doing the very best we can, and teaming up with other magazines to combine the best of each to each other’s advantage has it’s place in the world. We can work together here and get something even better than what we have individually.

Thanks very much to Matt and the folks at Blood Knot for allowing us to take part in this portfolio. For us at TEN & TWO we hope you enjoy both issues as well as both our stories on tarpon fishing in Sanibel, Florida.

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MARCH 3, 2011

Dreaming For Spring

Filed under Miscellaneous @ 2:25 pm

Winter in Seattle Image

Shot this photo out the window of my car on the way downtown a while back, and it fits the mood perfectly.  Steelheaders are the only people in a good mood these days. Guys who fly fish for steelhead seek out this stuff.  They live to stand in rivers during weather that most people take out home loans to avoid. In the city, the trout mood is slushy at best. These days there’s nothing to do but hunker and remember what it was like last spring.  Pitchers and catchers just showed up in Arizona a couple days ago, so it can’t be that far away can it? All we can do is imagine at this point. We’re wading through the dog days of February and dreaming of spinner falls and midges by the millions. There’s gotta be a crack in winter’s chill. Sounds like an old Leonard Cohen lyric.

“Ring the bells that still can ring
 Forget your perfect offering
 There is a crack in everything
 That's how the light gets in.”

We need some light in here.  For instance right now.

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FEBRUARY 24, 2011

Sy Rosenthal

Filed under Miscellaneous @ 11:10 am

In our second issue of TEN & TWO, the Portraits section profiled several Catskills fly fishermen. One of the guys was named Sy Rosenthal. He was 92 years old and still fly fishing the West Branch of the Delaware. He was a powerhouse who had lived an incredible life fly fishing on rivers around the world. He had countless bigger-than-life adventures and more stories than time to tell them all. A lifelong dedicated angler and a good guy.

Sy Rosenthal Image

I recently learned that since our story Sy turned 93 and has had three heart attacks. Today, it’s just about impossible for him to get around, and his friends are driving him to the river, just so he can sit and watch the water and the fishermen. After all the adventures, he sits, watches and remembers. Apparently, he reminisces a lot. Maybe he tells some of the same stories more than once, but there are so many stories, it never gets old, and he’s always young again. He’s always off on another fly fishing journey.

This morning I was eating my breakfast oatmeal and the phone rang. A call from New Jersey. It was Sy’s friend, Bill Panella. Bill said Sy wanted to talk to me and he was sitting right there. We said “Hello.” Sy’s voice was strong, but a little brittle and tired. Sy told me he was very proud of the story we had done, and he wanted to be sure to tell us how happy he was to have been included in the Portrait story. He was showing it to all his friends. He said the story reminded him of his life on the river, and it brought back many great memories of fish and friends from around the world. He said “I don’t get around so good any more, and my heart’s not so good, but I sure remember those days. It was wonderful. The West Branch is still the best river I’ve ever fished. Thanks so much for doing that story.” Such an incredible life. We talked a bit more and he closed by saying “My heart’s not so good, and they tell me I can’t fish any more Walter, but you know, I don’t care. I have aspirations! I mean, what’s life if you can’t aspire to do more? You can’t just sit there dreaming about doing something. You have to try. You just simply have to try.”

We said goodbye with a promise to try to go fishing together in the Catskills in the spring. I put my elbow on the table and before I took another single breath, with tears in my eyes, I put my hand over my mouth, and I sat silently in front of a bowl of cold oatmeal for another fifteen minutes. I started thinking about all my problems with business and life in general. No more or less than the problems everyone has in living as long as we live. Then I laughed out loud. I went downstairs to my home office, and scratched a note on a piece of paper. About eye level on my computer monitor there is now one of those little yellow sticky notepapers that says “I have aspirations! You can’t just sit there dreaming. You simply have to try. Sy Rosenthal February 17, 2011.” Every time I look at that monitor, I look at that note. Sy Rosenthal is my reason for believing that anything is possible, and we will all live forever.

Delaware River Image

My friend, I will see you on the river in the spring. If by chance you find yourself delayed a bit, I will wait for you.

~ Walter

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JANUARY 1, 2011

Tarpon Fishing Trip Giveaway

Filed under Miscellaneous @ 12:42 pm

Congratulations to Jeff Minderlein from Catonsville, Maryland for winning the Ten & Two Magazine Florida Tarpon Fishing Trip Giveaway!

Jeff Minderlein

Jeff is a full-time real estate investor in Catonsville. He is also a USCG Licensed Master and FFF Certified Casting Instructor. From 1998-2004, Jeff guided in South Biscayne Bay, Upper Keys, Flamingo/Whitewater Bay before he married and returned home to Maryland to raise a family. Jeff's angling passion is without a doubt tarpon, with bonefish a close second. He says he is content as long as he's on the water with family and friends.

Jeff and Megan

"I've chased tarpon through south Florida, the Keys, Costa Rica, Puerto Rico, Trinidad, and west coast Andros while working on a private mother ship in the south and middle bights," exclaimed Mindlerlein. He also says he has a long list of other places on the planet he intends to catch tarpon. His wife Megan has slowly come to accept the tarpon sculptures and artwork Jeff owns and refuses to take down. "It keeps me working," proclaims Minderlein.

Jeff wins a free two-day, two person tarpon fly-fishing charter in beautiful southwest Florida. He'll fish the waters of Sanibel/Captiva Islands, Boca Grande and Pine Island Sound with FFF Certified Casting Instructor, Captain Mike Rehr. For many years, Captain Rehr has been recognized as one of Florida's finest tarpon guides, and is a feature contributor in "Ultimate Tarpon Book" by Randy Wayne White and Carlene Fredericka Brennan.

Congratulations Jeff!

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AUGUST 14, 2010

Name Change

Filed under Miscellaneous @ 11:14 am

Yes—we changed our name.  Seems like it sort of came out of no-where—not exactly. We got a lot of response from our first issue. The fact that we are shaping this magazine in a different manner really hit home with a lot of people. This is, in fact, a magazine with a foundation built on fly fishing, but as you’ve seen by now, there’s a lot more. It’s more a travel and culture magazine with fly fishing as the starting point to each journey. 

A number of reasons stand out for the name change. First, and foremost, is the fact that we are taking TEN & TWO in a number of different directions at the same time. All those directions have the same goal of exploring the world, but the world does not revolve solely around fly fishing. Secondly, there is a company behind TEN & TWO called the TEN & TWO Media Group. It’s composed of the same good people, but this group has a lot of energy and we’re looking into other digital media-based businesses and marketing opportunities, with the hopes of expanding into the print world as well. We don’t believe print is even close to dead. Lastly, we see a number of businesses around the world associated with the name UpStream, and we don’t want to be mistaken for any of them. Taken all together, we feel the name UpStream, is simply too limiting in its scope. Great name, but it just doesn’t give us enough room to grown. So we’ve changed it.

Our editor, John Van Vleet (formerly of Fish & Fly Magazine), suggested we use the numbers "ten" and "two" in the name. Everyone who has ever picked up a fly rod knows that, as a foundation, "ten and two" are the numbers on a clock face that represent the path of a perfect cast. It also seemed that the numbers "ten" and "two" embraced the digital nature of our expanding business model. We put them together and it all seemed to work perfectly. TEN & TWO says a lot without defining any limitations for us. Greg Smith—our designer, also from Fish & Fly—took the “And” part and turned it into an incredibly stylized “&” that looks like a spey caster’s Snake Roll with a double handed rod. The combination with a great type face seemed to solve the whole issue for us.

                           Ten And Two Logo

All this synchronicity layered on top of the great response we got from the first issue made the decision easy for us. The magazine is called TEN & TWO, and we’re cranking out the second issue as we speak. Grab that free trial subscription and let’s take some more journeys together. We’re looking forward to it.

Comments (5)

AUGUST 4, 2010

What's It Got To Do With Me?

Filed under Miscellaneous @ 12:22 am

The response to the new magazine has been great. It’s comforting to see the support for an elegant piece of work in the face of so much information coming at us at 140 characters per post, per complete thought, per random scattered blasts of random scattered information.

I did get one letter that brought up a good point to ponder for a moment. This fellow said he thought the magazine looked great, but he was never gonna get to go to Patagonia, so it really didn’t apply to him, and he wasn’t going to subscribe because he couldn’t afford to go those exotic places anyway. In other words, he was saying: “This doesn’t do me any good. What’s it got to do with me?” I understand that question and I questioned it myself. I think there’s an answer to that question, and it’s very simple.

To the literal question we answer by saying there are going to be lots of local articles that appeal to the guys who stay close to home. Take the Catskills, the Louisiana marsh, or farm pond bluegills, for instance. Staying close to home is a great journey all by itself, and we will explore that path in detail—but not with every article.

To the wider question we actually ask questions in return. What’s become of us? Why is it only about “me” anymore? It seems there’s more loss than gain in the concept of “me.” The more we define ourselves by what we own or what directly affects us, the more at risk we become and the more suffering we endure in the name of “me,” when we don’t get exactly what we want exactly when we want it.  I don’t remember reading McGuane’s “The Longest Silence” and thinking this is crap, because I’m never going to the Ponoi River in Russia, and I never once read Hemingway’s “The Old Man and the Sea” thinking I’ll never catch a marlin in a row boat, so this doesn’t work. What we lose by being concerned about “me” are the fantasies we knew as kids reading “Robinson Caruso,” making up our own deserted island in the backyard. As adults, we still need a childlike piece of that pie for dessert. We need to enjoy a well-told story and imagine what might be possible in a world we simply enjoy in our mind. 

That’s what’s in it for you. That’s what’s in it for us

Comments (4)

JULY 8, 2010

Launch of UpStream Magazine

Filed under Miscellaneous @ 1:30 pm

We did it! Man, it took a while. Greg Smith (the former designer of Fish & Fly magazine) and I started talking about doing this over a year ago. We corralled John Van Vleet (also of Fish & Fly) and started to put things together for UpStream. From the beginning, we felt there really wasn’t a magazine with a wide-enough brush stroke to really include the entire fishing experience. It always seemed to be about “Mine’s bigger than yours!” and “How big is it, really?” and “How many, and where exactly?” We just got tired of it. It’s old. Enough! Out, damn self-indulgent prattle! We have a journey to take and those old stories are getting in the way. We’re guessing that there are dedicated fly fishers out there who enjoy the journey as much as the fishing. We’re headed in that direction. No stopping now. Sonny Terry and Brownie McGhee said, “You don’t need no ticket, you just get on board.”


After this first issue, we have journeys lined up. Amongst others, we’ll look at the Catskills from a historical perspective and through the eyes of current artists, guides, fly tiers, restaurant owners, icons and eel farmers. We’ll go to Guatemala and grab some sailfish and a glass of quality rum, and then check out Antigua’s back roads and climb to the top of the metropolis that was Tikal. We’ll tip our hats at the way it was before the oil came ashore in Louisiana, and we’ll see what hope lies ahead, while chewing on some gumbo, watching red fish get sculpted in molten glass and listening to the jazz go down. Then we’ll head to the Northwoods and check out muskie culture in all its glory with Robert Tomes, who wrote the book on fly fishing for those monsters. Every fly angler I know has a bluegill in their background somewhere; we’re even gonna look closely at those hooters. I have this vision of a double-page spread showing off a bluegill in spawning colors. In every single issue, the Habitat section will look at an environmental issue related to that particular journey. Natural gas in the Catskills and the state of the marsh near New Orleans are great examples.

                 Fisherman          Glass Blower

This Blog will continue to develop and spread. We’ll be updating material all the time and as we get more organized, we’ll include a lot of different subjects, such as photography, food, wine, equipment, flies, and locations. You get the point. I can’t wait. I hope you’re as excited as I am. Follow the links and let’s rock!

Comments (4)


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